In the last 15 years, Companies have gone different routes to promote their products and services. Whether it is Print ads in newspapers, Television commercials, Radio Spots, Door to Door Flyers and such. The easiest way and maybe the most valuable way to promote your company and have it be seen by billions of people and other companies is over the internet, and by doing that you need to create a website. A website that contains your contact information, your companies Identity, the reason companies would want to deal with you over others. The other methods of advertising only last so long, a television commercial will stay on the air for a month at most, before you have to pay again to have it air, same with a Radio spot. A newspaper comes daily and people throw it out when they are done. And who really likes seeing a flyer on your windshield or door handle.
The website will always be there. You get the best suited domain name for your company. You search for a web developer that can create what you are looking for in a site, 4-6 weeks later you have a billboard of your company that can be seen on a Personal Computer, a Smartphone, a laptop, a Tablet (Apple iPad,Hp,Blackerry, are amongst many companies that create such Tablets). A website has the ability to be the easiest information that is reachable by any human.
Some companies have seen their profits grow since introducing a Website to their companies Infrastructure; some websites allow your customers to purchase your products on the site. Allowing for more business to sent thru, thus not needing an operator standing by.
Some suggestions on how to have a great working site :
Email marketing: Targeted email with information and a link back to your website can result in an increase in web traffic.
- If you have an excellent website with no visitors, your project has been unsuccessful. With millions of sites to visit, how will your target audience find your site?
- Target audiences can be encouraged to visit your website, for example, when they encounter a print, television or radio ad and invited to participate in contests or interact with your business in other online ways.
- Registering your website with - and optimizing it for - search engines, while ensuring that it is listed in business and industry directories can help to increase traffic. Additionally, consider using the following online tactics to drive people to your site:
- Banner advertising: You can buy banner ad space with the link to you on websites frequented by your target audience. Banner ads can be displayed horizontally across the top of a website or vertically along the side to further drive your audience to your site and message.
- Discussion list sponsorships: Discussion lists are available on every possible topic and are often frequented by targeted audiences that have a specific interest in that particular topic.