Mobile Websites Development versus Mobile Apps development

February 22, 2012
I will start with some stats on operating systems of the internet users. Here are the top 6 for past 6 months:
1.Windows         68.99% 
2.iPhone              11.18%
3.Macintosh       8.74%
4.Android            3.62%
5.BlackBerry       2.72%
6.iPad                    2.57%
(Windows Phone is number 10 with only 0.02%)
As you can see around 80% are computer users and 20% are mobile devices (this number was 3.76% in 2010)
Mobile Websites Development
Mobile Website is a website that is designed and developed specifically for easier navigation from a mobile device (fewer images, larger fonts).
Mobile Apps Development
A Mobile Application is a program that is installed on a mobile device and could be sold at an App Store.
 

  Mobile Websites Mobile App
Easy to use Yes Yes
Can work offline (Without internet) Websites will always require internet access May be required only at download stage
Can be sold in an app store Access to the website can be sold online Apps can be sold, but a big cut of each sale will stay with the platform owner (Apple, Android, Blackberry ...)
Compatibility Website will work on all mobile platforms (iPhone, Android, Blackberry ...) Different applications needs to be developed for each platform
Updating Once a website is updated all users will see the updates without delay Need to release new version and people who will refuse to upgrade will not get new changes
Life Cycle A mobile website cannot be deleted from the device Apps are deleted and on average mobile users uninstall apps within the first 30 days
Cost and Time Cheaper and faster in design and development Apps development is more expensive and requires more time
Maintenance Less expenses and much less time. Only requires an update to the website Much more expensive and timely: requires modification of apps for each platform, resubmission to app stores
Interactivity Apple does not support flash yet, so mobile web development is not an ideal choice for this Can be done
Marketing Messages about the website need to be delivered to all potential users App store is a good place for initial advertizing without additional costs

 

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