Whether your website is old or new, large or small, there's one thing you need to know about it: who's coming. Tracking your website's visitors is important for your business goals. And with the number of simple, affordable (read: free) analytics tools available, evaluating your website's traffic has never been easier.

One of the things you want to know when starting the seo campaign is what search engines you would like to target. Here are few reasons you might want to know that :

1. You want to roughly estimate the traffic that's going to be coming to your website
2. You want to estimate the cost associated with the campaign
3. You want to know the link building strategy that you will be using