When most people first encounter the question, 'What is black hat SEO?' they seem to be asking two things - what does SEO stand for and why is it called 'black hat'. To answer the first question, SEO stands for search engine optimization. It is a technique carried out by most Internet entrepreneurs and web content engineers to help their websites rank higher in search engine queries. The term 'black hat' roots from old Western cowboy flicks and the colors of the hats they are wearing. The villains in these flicks wear black hats while the good guys naturally wear white hats.
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