As business people we have all seen them, or at least heard from them - the dreaded telemarketers who call in "on behalf of XYZ company" to try and sell us a website. This call, outside of being a waste of valuable company time, is puzzling to most business owners and controllers as there is mostly no visible need for the service. The thought process, usually, goes something like this - we already have a website, we've had it for a while now and it works just fine. The last thing we need today is some yokel telling us that they can give us a new and improved version of what we already have. After all, if there was a need we would have already realized it and called someone ourselves.