Organic Search Research Optimization has undergone more than a few changes in recent years, but it still remains one of the surest, most reliable ways to reach your customers, increase website traffic and generate leads.

One of the things you want to know when starting the seo campaign is what search engines you would like to target. Here are few reasons you might want to know that :

1. You want to roughly estimate the traffic that's going to be coming to your website
2. You want to estimate the cost associated with the campaign
3. You want to know the link building strategy that you will be using

The first step to optimizing your website is obviously selecting the right keywords you want to target. Here is a list of most used and effective keyword research techniques that will make your seo campaign start of the right foot.

One of many things that we discuss with our clients is rebuilding their websites to reflect the new image of their company. Normally, these design and content changes are accompanied by a domain name change. Obviously, no one wants to lose the traffic that comes from the search engine high rankings and to start doing the SEO work from scratch neglecting the effort that was invested in ranking the original website.

For an SEO expert search engine optimization is a combination of science and art. For a client it is a marketing technique in the first place, everything else in the second. I have not seen many businesses who would want to wait a year to see the first results from the advertisement that they pay for right now. Unfortunately, Google's filters do not let new websites to rank for highly competitive "volume" keywords for the first year.